Saturday, February 11, 2012

Chuang Tzu on Destiny

Obey your own destiny; it is often very difficult, but it is the only means of attaining serenity.

Chuang Tzu


Source:  The Tao of Abundance
by Laurence G. Boldt
©1999 Laurence G. Boldt, p. 143
Penguin Compass

Leo Burnett on Honesty

Regardless of the moral issue, dishonesty in advertising has proved very unprofitable.

Leo Burnett


Source: thinkexist.com

Leo Burnett on Communication

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.


Leo Burnett


Source: thinkexist.com

Advertising Wisdom

It’s halftime. Both teams are in their locker room discussing what they can do to win this game in the second half.

It’s halftime in America, too. People are out of work and they’re hurting. And they’re all wondering what they’re going to do to make a comeback. And we’re all scared, because this isn’t a game.

The people of Detroit know a little something about this. They almost lost everything. But we all pulled together, now Motor City is fighting again.

I’ve seen a lot of tough eras, a lot of downturns in my life. And, times when we didn’t understand each other. It seems like we’ve lost our heart at times. When the fog of division, discord, and blame made it hard to see what lies ahead.

But after those trials, we all rallied around what was right, and acted as one. Because that’s what we do. We find a way through tough times, and if we can’t find a way, then we’ll make one.

All that matters now is what’s ahead. How do we come from behind? How do we come together? And, how do we win?

Detroit’s showing us it can be done. And, what’s true about them is true about all of us.

This country can’t be knocked out with one punch. We get right back up again and when we do the world is going to hear the roar of our engines

Yeah, it’s halftime America. And, our second half is about to begin.
 
Chrysler Commercial featuring Clint Eastwood
Aired February 6, 2012
Weiden+Kennedy, written by Kevin Jones, Smith Henderson and Matthew Dickman
 
   
Source: Detroit Free Press